This year is the Year of the Horse, which is said to bring prosperity and wealth. Chinese New Year is celebrated on the first day of the Chinese calendar, and this year it will fall on 31 January.
The doodle features an image of a girl on a rocking horse and a boy holding fire crackers and Chinese lanterns.
Celebrations usually begin on Chinese New Year's Eve, signalling the end of the Year of the Snake. The lunar calendar is based upon the cycles of the moon and has 12 animals, one to represent each year of the lunisolar cycle.
At Chinese New Year people traditionally wear red clothes and give children "lucky money" contained in red envelopes. The colour red symbolises fire to drive away bad luck.